Presentacion Programa Conclusiones y video IV Foro y Anteriores Que es Exceltur
Amancio López
Chairman of Exceltur and Chairman of Hotusa
Taleb Rifai
Secretary-General World Tourism Organization (UNWTO)

Dear Friend, 

Amidst the crisis of the past few years, international tourism has been a key driver in many European destinations, including Spain, to boost the economic recovery, while at the same time enhancing the image of these destinations.

Despite being such a substantial sector for many countries, the political and social value of tourism and its multiplier effects on the economy still needs to be placed higher in terms of policies and priorities for action by the various administrations. Such policies and actions include, among others, inter-institutional (public/public) and public-private coordination, the allocation of resources and incentives that ensure success in dealing with growing challenges brought in by competitive repositioning, as well as the need to evolve tourism policies and business models as dictated by the accelerated changes occurring at the global stage.

No country can ignore that tourism has a decisive effect on supporting its image in two major ways. Firstly, in financial terms, as tourism strengthens a country's solvency, as it did in Spain in 2013 with a positive tourism GDP which mitigated the economic downturn, safeguarded jobs, generated a substantial volume of foreign exchange and reduced the country's risk premium. Secondly, as the best showcase for millions of foreigners to see first-hand the socio-economic reality of any country, and thus becoming the most effective ambassadors to spread the word about a country's real progress and outlook.

It is therefore our hope that the debates of the 7th Tourism Leadership Forum will raise awareness of the indisputable reality of tourism´s contribution to the external reputation of a country and the development and consolidation of its welfare. Our aim is to place tourism as a top political, entrepreneurial and social priority in an environment of ever-increasing competitiveness and growing international demand. Such an environment calls for more innovative and better coordinated institutional, entrepreneurial and public-private policies given their increasing interdependence as well as a higher understanding of the inexorable changes in the habits of tourists enabled by the internet and new information technologies that constantly generate new players, business models and social paradigms.

The 7th edition of the Forum will cover all of these issues thanks to the participation of tourism leaders from the public and private sectors' worldwide. With the expected attendance of senior officials from the European Union and the Spanish State, we are confident that the 7th Forum will further consolidate its status as the first major event on the international tourism calendar and as an opportunity to get to know the main trends for 2014.

 We therefore encourage you to register free of charge by clicking on the registration tab. 


Luis Gallego
CEO, Iberia LAE
Taleb Rifai
Secretary-General , World Tourism Organization (UNWTO)
Alberto Nuñez Feijoó
President of the Autonomous Government of Galicia
Michael Frenzel
Chairman, World Travel & Tourism Council (WTTC)
Gabriele Burgio
Chairman & Chief Executive Officer, Alpitour World
Abel Matutes Prats
Chief Executive Officer, Palladium Hotel Group
Juan Antonio Alcaraz - Managing Director, Caixabank
José Ramón Bauzá - President of the Autonomic Government of the Balearic Islands
Javier Bellido - CSO, Group Chief Supplier Relations & Country Manager for Spain, eDreams ODIGEO
Carlos Bertomeu - Chief Executive Officer, Air Nostrum LAM
Isabel Borrego - State Secretary for Tourism, Government of Spain
Julio Bruno - Global Vice President Sales, T4B,TrypAdvisor
Gabriele Burgio - Chairman & Chief Executive Officer, Alpitour World
Alex Cruz - Chairman, Vueling Airlines
Sebastián Escarrer - Vice-Chairman of Exceltur and Board Member of Meliá Hotels International
Gabriel Escarrer Jaume - Vice Chairman & Chief Executive Officer Meliá Hotels International
Carlos Espinosa de los Monteros - The Government High Commissioner for "Spain" Brand
Peter Fankhauser - Group Chief Operating Officer, Thomas Cook Group plc.
Bern Fauser - Global Head of Travel Top Accounts Google
Miguel Fluxá - Executive Chairman of Iberostar Group
Michael Frenzel - Chairman, World Travel & Tourism Council (WTTC)
Luis Gallego - CEO, Iberia LAE
Federico González - Chief Executive Officer, NH Hoteles
José Mª González - Chief Executive Officer, Europcar IB
Jaime Guardiola Romojaro - Chief Executive Officer, Bank Sabadell
Juan José Hidalgo - Chairman, Globalia Group
Issa Jouaneh - Vice President & General Manager, Global Meetings & Events, American Express
Gerald Lawless - President and Group Chief Executive Officer, Jumeirah Group
Peter Long - Chief Executive Officer, TUI Travel PLC
Amancio López - Chairman of Exceltur & Chairman of Hotusa Hotel Chain
Luis Maroto - President & CEO, Amadeus IT Group
Abel Matutes Prats - Chief Executive Officer, Palladium Hotel Group
Alberto Nuñez Feijoó - President of the Autonomous Government of Galicia
José María Palencia - Chief Executive Officer, World Duty Free Group
Taleb Rifai - Secretary-General , World Tourism Organization (UNWTO)
Carmen Riu - Chief Executive Officer, Riu Hotels
Paulino Rivero - President of the Autonomous Government of the Canary Islands
Claudia Ruiz Massieu - Secretary of Tourism, México
Jaime Sáenz de Tejada - Managing Director for Spain & Portugal. Member of the Executive Committee BBVA
Jorge Schoenenberger - Partner Deloitte, Travel, Hospitality & Leisure Lead
Johan Svanstrom - President Worldwide & (Expedia, Inc.)
Adolfo Utor - Chairman, Balearia
Marthinus Van Schalkwyk - Minister of Tourism, South Africa
Antonio Vázquez - Chairman of International Airlines Group (IAG)
Joan Vila - Chairman, Hotelbeds
Natalia Vorobieva - CEO and General Director, Natalie Tours
Hisham Zaazou - Minister of Tourism of Egypt
José Luis Zoreda - Chief Executive Officer, Exceltur
21 January 2014 - Centro de Convenciones IFEMA - Madrid

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